"I'll just use free tools." Famous last words. Let's add up what running your business actually costs when you piece it together yourself.
The DIY approach: what you're really paying
| Tool | Popular option | Monthly cost |
|---|---|---|
| Website builder | Squarespace | $33/mo |
| Online booking | Calendly | $12/mo |
| CRM | HubSpot Starter | $50/mo |
| Invoicing | FreshBooks | $30/mo |
| Email marketing | Mailchimp | $20/mo |
| Appointment reminders | GoReminders | $25/mo |
| Total | $170+/mo |
And that's for just ONE user. Add a second person and you're looking at $220+/month. A team of five? Over $400/month. Plus, none of these tools talk to each other — so you're copying data between apps like it's 2005.
The GoXylo approach: one platform, one price
| Plan | What's included | Monthly cost |
|---|---|---|
| Starter | Website, CRM, invoicing, unlimited users | $49.99/mo |
| Growth | All 30+ apps, email marketing, eCommerce | $99.99/mo |
| Pro | Everything + API access, dedicated support | $189.99/mo |
Every plan includes unlimited users. Your whole team on one platform for one price. And everything is connected — when a customer books, it shows in your CRM, triggers a reminder, and you can send the invoice right from the same dashboard.
The math is simple
DIY tools for a 5-person team: $400+/month
GoXylo Growth for unlimited users: $99.99/month
That's a savings of $3,600+ per year. And you get a better experience because everything works together.